Lead pipeline & programme performance

KPI Dashboard

Every lead from the jurisdiction map, the mobile app, the H2H job board and counselor referrals — tracked from capture to indenture, with the education programme that feeds it.

The pipeline, end to end

vs Q2 2026 · SLA = first contact within 3 business days

Map form submissions 1,463 100% of captured demand ▲ 23.4%

Routed to a local 1,109 75.8% routed · 354 held at Council ▲ 18.1%

Contacted within SLA 693 62.5% of routed · 416 missed ▼ 4.2 pts

Attended an info session 402 58.0% of contacted ▲ 11.6%

Application submitted 248 61.7% of attendees ▲ 14.0%

Indentured / placed 131 9.0% end-to-end conversion ▲ 2.1 pts

Read this first

416 routed leads were never contacted inside the SLA window. At the current 9.0% end-to-end rate that is roughly 37 apprentices lost to response time alone — the largest single leak in the funnel, and it costs nothing but process to fix.
354 leads had nowhere to go. These came from counties whose local is not yet on the platform, so the Council is holding them. That list is the affiliate onboarding pipeline — see Coverage gaps.
Counselor referrals convert at 3.1× the site average. 47 of 214 counselor-sourced leads reached indenture. The CEU programme is the highest-yield channel per lead and the cheapest to expand.

Where leads come from, and where they go

Routing rule: subscribing local first, else Council queue

Leads by source

1,463 total · Q3 2026

Jurisdiction map popover 59840.9%
OSBTC mobile app 34623.6%
H2H job board 21414.6%
Counselor referral 16911.6%
Training centre visit 1369.3%

Routing outcome

The number that drives affiliate onboarding

Who is asking

From the map form's "I am" field

Top 5 locals from map forms

Volume alone is a vanity metric — response and placement columns added

#	Local	Trade	Council	Leads	% total	Contacted in SLA	Placed	Status
1	IBEW Local 540Canton, OH	Electrical workers	East Central Ohio	198	13.5%	91%	27	Subscribed
2	Plumbers & Pipefitters Local 577Portsmouth, OH	Plumbers & pipe trades	Tri-State	146	10.0%	78%	19	Subscribed
3	Insulators Local 84Canton, OH	Insulators	East Central Ohio	128	8.7%	64%	11	Below SLA
4	Laborers Local 310Cleveland, OH	Laborers	Cleveland	112	7.7%	88%	21	Subscribed
5	Cement Masons Local 404Columbus, OH	Cement masons	Columbus / Central Ohio	96	6.6%	31%	4	At risk

Coverage gaps — the onboarding list

Demand recorded in jurisdictions with no local on the platform

Counties producing leads with no subscribing local

354 leads held at Council · sorted by volume

County	Council	Trade most asked for	Held leads	Est. value*
Lucas	Northwest Ohio	Sheet metal workers	61	5.5 placements
Montgomery	Dayton	Iron workers	54	4.9
Butler	Butler County	Bricklayers	47	4.2
Mahoning	Western Reserve	Roofers	39	3.5
Allen	Lima	Glaziers	33	3.0
Washington	Parkersburg-Marietta	Boilermakers	28	2.5
Jefferson	Upper Ohio Valley	Plasterers	24	2.2
Other (11 counties)	—	Mixed	68	6.1

*Held leads × 9.0% end-to-end conversion. Illustrative, not a promise — use as a relative priority signal only.

Trades with demand above capacity

Leads received vs apprentice slots open, Q3

Sheet metal shows 4.8 leads per open slot — recruitment is outrunning training capacity. Feed this to the instructor-capacity conversation.

Education pipeline

Counselor CEU under ORC 3319.2213 · district courses · centre visits

Districts engaged86 of 611 Ohio districts · 14.1%▲ 19

Course completions2,847 across 86 districts▲ 31.2%

Counselor CEU completions412 4-hr ORC 3319.2213 sessions▲ 27.6%

Training centre visits74 1,930 students on site▲ 12

Leads per visit1.84 136 leads from 74 visits▲ 0.21

Top districts by course completions

Completions include the counselor CEU where applicable

District / CTPD	Courses	Counselors trained	Visits	Leads
Penta Career CenterNorthwest Ohio	418	31	9	42
Great Oaks Career CampusesGreater Cincinnati	376	27	7	38
Butler TechButler County	341	24	8	35
Tri-Rivers Career CenterCentral Ohio	289	19	6	29
Stark County TechnicalEast Central Ohio	252	22	7	31
Other (81 districts)	1,171	289	37	119

Counselor CEU → lead quality

Why the CEU programme is the highest-yield channel

Lead → indenture conversion by source. Site average 9.0%.

Tool effectiveness

Which tools earn their keep — completion rate and cost per placement

Tool	Sessions	Form starts	Completions	Completion rate	Leads	Placements	Cost / placement	Verdict
Jurisdiction map	18,412	874	598	68.4%	598	53	$92	Keep & extend
Counselor CEU sessions	412	214	169	79.0%	169	47	$61	Highest yield
Training centre visits	74	168	136	81.0%	136	27	$118	Keep
Mobile app — explore trades	9,204	502	346	68.9%	346	36	$147	Tune funnel
H2H job board	6,118	389	214	55.0%	214	13	$312	Investigate
Push notifications	31,880	—	—	—	assist	assist	—	Assist channel

H2H job board shows the weakest completion rate (55.0%) and the highest cost per placement. Before cutting it, check whether it is capturing career-changers who convert on a longer cycle than students.

Affiliate adoption

Progress toward all 144 affiliated locals · drives the routing rate above

Locals on the platform

38 of 144 affiliates · 26.4%

Every local added converts held Council leads into direct routing.

Adoption by regional council

Council-level uptake predicts local-level uptake

Council	Affiliates on	Coverage	Held leads	Priority
East Central Ohio	9 / 12	75%	6	Reference site
Cleveland	11 / 19	58%	18	Expand
Columbus / Central	7 / 16	44%	31	Next wave
Northwest Ohio	3 / 14	21%	61	Highest gap
Dayton	2 / 11	18%	54	Highest gap
Other 9 councils	6 / 72	8%	184	Sequenced

Sample data · nothing on this screen is live Ohio State Building Trades × LinkedUnion All times Eastern (ET) Requires disposition write-back from locals to complete the funnel